Brand Guide
Using Singapore Cancer Society’s (SCS) Brand Assets
This Brand Resource Library provides access to our official brand assets, including our Corporate Identity Guide, logos, colours, typeface, boilerplate, and approved imagery. To ensure accurate and consistent representation of the SCS brand, please refer to the guidelines before using any materials.
Boiler Plate
Singapore Cancer Society (SCS) envisions a Singapore where we overcome cancer and live well. Established in 1964, SCS supports people through every stage of the cancer journey, from well to end of life. SCS minimises cancer and maximises lives by providing trusted information and care navigation, cancer screening and education, rehabilitation programmes, financial and welfare services, psychosocial and survivorship support, and home hospice care. Working together with healthcare, corporate, and community partners, SCS rallies the community to better support those affected by cancer. Consistently recognised for its commitment to high standards in governance and transparency, SCS has attained the coveted Charity Governance Award (2023) and multiple Charity Transparency Awards over the years.
For more information, please visit
Corporate Boilerplate - Short Description
This short description can be used in specific contexts where there is a strict character or space limit.
Singapore Cancer Society (SCS) envisions a Singapore where we overcome cancer and live well. SCS supports people from well to end of life through trusted information and care navigation, cancer screening and education, rehabilitation, financial assistance, psychosocial and survivorship support, and home hospice care.
Logos
Using Singapore Cancer Society’s (SCS) Logo and Brand Assets
We’re glad you’d like to use our logo and brand assets to support our mission. To keep our brand consistent and respected, please follow these simple terms.
Colours
These five shades form the official complementary palette for SCS’s branding. They are carefully selected to represent the organisation's identity and should be used consistently across all collateral to maintain a cohesive look and feel.
For print materials, use the CMYK values provided, and for digital or web designs, refer to the RGB or HEX codes. These colours can be incorporated into brochures, posters, social media graphics, and other marketing materials to complement the primary brand elements and enhance visual impact.
Typeface
Typography is an important part of the visual communication for a brand to maintain a consistent look across the whole range of communications. Poppins has been chosen for the Singapore Cancer Society corporate typeface for its legibility, clean and modern look.
The Poppins font family should be used consistently for headlines and body text across all printed corporate communications materials. It is also used for all corporate stationery ranging from namecards, letterhead and envelopes.
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Image Library
Using Singapore Cancer Society’s (SCS) Logo and Brand Assets
Access official Singapore Cancer Society images for editorial and media use, including photographs of our services, programmes, community initiatives, and care environments.
You may download these images for editorial use only. Please ensure all materials are credited appropriately as follows:
“Photo Credit: Singapore Cancer Society”
By downloading any media from this section, you agree to comply with the credit line requirement.
For more details about Singapore Cancer Society, inquiries regarding image usage, or requests for additional images, please contact us at
SCS main/HQ
SCS rehab Centre - SCSxNCCS
SCS Cancer Rehabilitation Centre @ NCIS
SCS Survivorship Centre
Clinic @ Bishan
CAmpung Cafe
Consultation generic at cafe or welfare L11
Mammogram at Clinic @ Bishan
Get in Touch
For editorial enquiries on Singapore Cancer Society, please get in touch with us at